Organizing Your Marketing Around the "Perfect Customer Life-cycle"
Organizing your marketing around the Perfect Customer Life-cycle means improved results which continue to grow.

Attract Traffic:

Attract leads to your site with great content like webinars, reports, case studies, and blog posts.

Capture Leads:

Encourage leads to sign up to receive your content. Be sure to include opt-in language in your Web form.

Nurture Prospects:

Create a consistent, valuable nurture campaign with automated, personalized follow-up messages.

Convert Sales:

Turn browsers into buyers with e-commerce tools and an effective lead management strategy

Deliver & Satisfy:

Deliver on what was promised. Then go above and beyond to really wow your customers.

Up-sellCustomers:

Develop a long-term up-sell strategy to help grow recurring revenue over time.

Get Referrals:

Encourage referrals with a great customer and partner referral program.

Designing your campaign with these seven steps in mind will help you maximize your success. Infusionsoft provides you with the best tools to bring all of your marketing and Customer Relationship Management services into one unified system. You can manage opportunities and customer information, automatically send personalized email, centralize your customer data in one location, and set up smart automation to maintain personalized communication with your clients.
Source: DNN Affin inport