What is a Responsive Website and Why is it Important? > Big Technology for Small Business | Marketing Automation | Web Technologies
SHARE ON:
Search

The Affinigent Blog

What is a Responsive Website and Why is it Important?

What is a Responsive Website and Why is it Important?

 

A good mobile website has become one of the most important things you need to focus on for your business' web presence. Around 2013-2014, internet users using mobile devices have overtaken traditional desktop browsing as the standard way they consume content on the web.

This means mobile browsing is the new standard.

55% of all internet users (and probably more now as that percentage keeps growing) are using mobile devices to browse the internet.

Why is that important to your business? Well, an important thing for you as a business is to have customers stay on your website as long as possible. The longer you can keep people on your website, the more likely they will become leads. The more leads you have, the more likely they will be converted into customers.

User retention is king.

One of the ways you can retain users is to give them a positive user experience. You want it to be easy for people on your website to consume your content. If you make them work for it, they'll get frustrated and leave your site in favor of your competition that may have a more pleasurable user experience.

What is responsive design?
It's as simple as a website that responds to its environment and provides the user with a version of your website that is easy to use based on the device they're using. It's one single website that alters itself to look great no matter how it's being viewed. And not only that, but Google is now penalizing websites that are not mobile friendly in mobile search results. If you don’t have a mobile friendly website, people searching for your business may never even see your website in the first place.

 

It can be difficult to know exactly what to do and how to get your mobile website up and running. There are tons of options out there and BT4SB is ready to help you figure out what best for you.

Most Recent Posts

Small Business Success Meetup in York, PA by Don Bishop

Is there is an entrepreneurial spirit in you?  It might be a burning desire to do it ‘on your own’. For some people it is more of a ‘screw the 9 to 5’ kind of motivation.  No matter how you got here, this is the place to get advice and camaraderie around the big idea of building your small business, and using automation technology to make it happen faster.

What is a Responsive Website and Why is it Important? by SuperUser Account

A good mobile website has become one of the most important things you need to focus on for your business' web presence. Around 2013-2014, internet users using mobile devices have overtaken traditional desktop browsing as the standard way they consume content on the web.

Join our Internet Marketing Meetup in York PA by Don Bishop

We are starting an Internet Marketing Meetup in York PA.  The first event will be on Wednesday August 17, 2016.  After that we expect to have events monthly.

Infusionsoft User Group meeting Recap from 3/17/2016 by SuperUser Account

Our overall theme for the day was Email Deliverability.  We also solved some member problems and heard Don's report from the Traffic & Conversion Summit in Feb. and the ICON16 event in March. 

My experience with “Accidental Marketing” by Don Bishop

About 5 years ago I was trying hard to figure out how to market my web development business.  I had a list of email addresses but no realistic plan to take advantage of the list.