Post Sale Follow Up that will ‘WOW’ your customers > Big Technology for Small Business | Marketing Automation | Web Technologies

The Affinigent Blog

Post Sale Follow Up that will ‘WOW’ your customers

Post Sale Follow Up that will ‘WOW’ your customers

When you make a sale the customer is really at their most receptive.  Lets take that opportunity to build on those good feelings and provide a Wow experience.  There are lots of ways to build a ‘Wow’ experience.   Here is a simple (and really inexpensive) email follow up sequence that does a great job.  If you want to do something more than emails <<click here>> for a more expansive checklist of ideas to Wow Your Customers.

Email One: Thank them for their purchase

It is pretty basic, but saying “thank you,” to new customers is a critical aspect of follow-up.    Even though it is so simple, not everyone does it.

You have a reason to be thankful to your customers; they are why your small business is in business, so it’s worth sharing your gratitude.

The very first correspondence that should follow any significant purchase should be a thank you email.

In the subject of your “thank you,” start with something a little mysterious:

  • “Wait, one more thing…”

  • “I have something to say”

  • “Don’t go yet, I have to…”

Sending the email isn’t enough; your customers have to open it, so grab their attention with an enticing subject line.

Once they’re in, give them something more than, “Thank you for your purchase.” While the sentiment is there, the personalization or “wow” factor is severely lacking. Instead, try one of these ways to say thank you:

  • Send a picture of you with your cheesiest grin on and tell them “Having you as a customer makes me so happy.”

  • Create a video so they can hear the words “Thank You” actually come from you.

  • Tell a story about what their purchase does for others. Whether you donate to charity or build a community with your customers, consumers like to know when their purchase is a part of something bigger.

Email Two: Send them a how-to guide

As a small business owner, the ability to do hands on training for every customer with a question is unlikely to fit into a balanced work schedule. Your customers will always have questions nobody knows the answers better than you.

You may not be able to take on every phone call or email, but you can take preemptive steps to mitigate questions, especially of the basic or repeat variety.

Whether you send regular tips to your customers in your follow up marketing campaign, or provide step-by-step instructions on how to get the most from their purchase, your customers will appreciate that your concern beyond the shopping cart.

Email Three: Give them a success badge

If implemented properly, most products or services come with a satisfactory end result or accomplishment. If a customer signs up for tax software, filing their taxes successfully and receiving their return is an achievement. If high school student buys a prom dress, wearing it on their special night is a successful use of the product. And no matter how mundane the success may feel, people like being recognized for accomplishing something.

Determine a success metric for your customers and reward them for their interaction with your business.

It’s important that both you and customers are clear on when success with the product is achieved. This will open the doors for continuing a relationship with them according to how their life has (positively) changed since they purchased from you.

Email Four: Direct them to more resources

Be diligent in reminding your customers that you are there to help, not just sell them again. A steady dose of useful resources in your follow up messaging will keep your brand fresh in their minds, with a positive connotation..

You can share a number of resources without intruding:

  • Relevant blog posts

  • New uses for the product they purchased

  • Coupons for items that will help them purchase a complimentary product to your primary service

You can offer more ways for your customers to enjoy your product without overwhelming them with sales pitches.

Email Five: Invite them into your circle

Is there a community where your customers live? Is there a forum you provide where they can discuss your product or common interests around it? If so, invite non-members to join.

Whether you have a LinkedIn group or an active Facebook following, make sure all of your customers know how to become a part of it and the reasons why.

Open discussion can be great for your small business in a number of ways:

  • Your customers can help solve each others’ problems and questions

  • Excitement for your product or service has a place to live

  • Ideas for product improvement, service revisions or new additions to your offering can be shared

People like being a part of something bigger, so give them the chance to be more than just a one-time buyer. If you want to resonate with your customers long after your product has rocked them, you need to amplify your worth beyond the sale. Doing so will not only help insure customer satisfaction, it can also help drive referrals towards your business.


Most Recent Posts

Save the date for the next Business Heroes (2/20) + a message about 'Thank you' by
Who is in charge? You or your business? by
Business Heroes in York is thriving! by
5 reasons you should come to Business Heroes and learn about Facebook advertising by SuperUser Account
Business Heroes September 2017 event by Don Bishop

We talked about the general framework of Lifecycle Marketing and where Landing Pages fit into the overall framework.  Landing Pages are a tactic in marketing to move a ‘viewer’ or ‘consumer’ of content from being anonymous to us to being a prospect that we can actively contact.  The goal of that contact is usually to move forward in our relationship with the prospect.