SEO Starter Guide
1) Keywords. Create a list of words relevant to your business. From that list, which of those words get your customers to react the way you want them to react (turn into leads or sales) and focus on those words. Pick a few from this narrowed down list to use on a page of your site.
2) Put keywords in Page Title. The Page Title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, keep it short.
3) Put keywords in Page URL. Google and other search engines also evaluate the page’s URL to determine the content of the page. Try to use your keywords in the URL of the page.
4) Put keywords in Meta Data. While the page metadata (Page Description and Keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. The description should be readable by a person and make sense. The keyword metadata should focus on your keyword or phrase but don’t make it too long, less is more
5) Put keywords in your H1 text. The H1 text is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your keyword or phrase is there.
6) Use keywords in the page content. Putting the keyword in your page content also signals to search engines that the page is actually about the keyword and should show up in search results. You should include your keywords throughout the content, but don’t force them in if they don’t fit naturally.
