E-Commerce is short for Electronic Commerce and refers to the buying and selling of products and services over the Internet or other networks.  An increasing number of businesses have created e-commerce websites due to the rising popularity of using the Internet to make online purchases.

But also increasing is the risks of running a e-commerce website for a business; new ways to infiltrate and steal customer information from e-commerce websites are contently being discovered.

If your business does any marketing at all on the Internet, you should consider using Pay per Click (PPC) advertising as one tool available to you.  I will be talking specifically about Google Adwords here because they are the biggest player and a great place to start. 

Local pages and websites optimized for mobile devices that know where you are at all times are hot opportunities for businesses like restaurants and other services that sell to local customers. It all started with Google Maps which has morphed into Google Places. Most businesses have a Google Places website even if they do not know it. To make it work for your business even better, you just need to claim the site and enhance the content there.