A question came up after our Internet Marketing Overview webinar. The question was essentially, “What impact has the current economic downturn had on Pay per Click advertising?”  We have not really looked into the big picture trends but what we see is some real opportunity for our clients. Generally it looks like our campaigns are getting better positioning for the same budget. Our response to that has been to get more aggressive whereever we can. We are gradually expanding budgets while monitoring conversions to make certain that increased spending equates to increased returns and not just more traffic. So far the results have been very promising. Stay tuned!

Ecommerce comes in all sizes.  Even simple registration with online payment can be setup efficiently.  These Rotary District 7390 registration forms same staff time and makes registration easy for users.

I have come to a better understanding recently about how crucial IT is to many businesses and the extent to which this is a source of consternation for business owners and leaders! It feels like a sort of a love hate relationship for many people, especially in organizations that are experiencing significant change. One of my goals in business and in this blog is to try make it a little easier for business leaders to understand IT so they can make better business decisions.