If your business does any marketing at all on the Internet, you should consider using Pay per Click (PPC) advertising as one tool available to you.  I will be talking specifically about Google Adwords here because they are the biggest player and a great place to start. 

* Please Note: As of March 11, 2011 Facebook changed the way to add custom content to a Facebook page.  This article shows the new IFrame method. *

Since the rise in popularity of Facebook, more and more companies have been creating Facebook pages which are an important marketing tool to connect with customers. 

A quick guide on how you can optimize your website for search engines

The final installment of our Twitter Do's and Don'ts series.

3rd installment of Twitter Do's and Don'ts

Once a business makes the commitment to dive in to the twittersphere they may think what should I do next? This is a common question that comes up so I have compiled some do’s and don’ts when it comes to entering the social realm