A question came up after our Internet Marketing Overview webinar. The question was essentially, “What impact has the current economic downturn had on Pay per Click advertising?”  We have not really looked into the big picture trends but what we see is some real opportunity for our clients. Generally it looks like our campaigns are getting better positioning for the same budget. Our response to that has been to get more aggressive whereever we can. We are gradually expanding budgets while monitoring conversions to make certain that increased spending equates to increased returns and not just more traffic. So far the results have been very promising. Stay tuned!

Our definition of Internet Marketing includes all of the strategies and tactics available to drive traffic to a website.  We work to develop strategies that answer the question, "How will people find us on the web?"

We often recommend the use of a landing page as part of any web marketing campaign designed to get leads or other contacts.

Affinigent recently launced a small campaign promoting our implementation of Microsoft Dynamics CRM (Customer Relationship Management) application.  We have a mail and print campaign that promotes the link to www.Affinigent.com/CRM. That page specifically presents the benefits of Microsoft Dynamics CRM with a video and links to some valuable PDF files.

A Message to our clients who use Affinigent email Servers Email Deliverability and Spam May 1, 2008

I have come to a better understanding recently about how crucial IT is to many businesses and the extent to which this is a source of consternation for business owners and leaders! It feels like a sort of a love hate relationship for many people, especially in organizations that are experiencing significant change. One of my goals in business and in this blog is to try make it a little easier for business leaders to understand IT so they can make better business decisions.