E-Commerce is short for Electronic Commerce and refers to the buying and selling of products and services over the Internet or other networks.  An increasing number of businesses have created e-commerce websites due to the rising popularity of using the Internet to make online purchases.

But also increasing is the risks of running a e-commerce website for a business; new ways to infiltrate and steal customer information from e-commerce websites are contently being discovered.

If your business does any marketing at all on the Internet, you should consider using Pay per Click (PPC) advertising as one tool available to you.  I will be talking specifically about Google Adwords here because they are the biggest player and a great place to start. 

Local pages and websites optimized for mobile devices that know where you are at all times are hot opportunities for businesses like restaurants and other services that sell to local customers. It all started with Google Maps which has morphed into Google Places. Most businesses have a Google Places website even if they do not know it. To make it work for your business even better, you just need to claim the site and enhance the content there.

Regular mailings to customers, prospects subscribers are a really economical and effective way to stay in touch with your audience. While having a website is a great way to provide a rich array of content, sending out regular emails allows you to push your content to your audience and make your internet presence much more effective. There are three main ways to send our your emails

The other day I was looking for something on Google Maps and for some reason noticed that Cool Creek Country Club in Wrightsville, PA was incorrectly labeled as ‘Cool Brook County Club’ in their base map.  I will always remember the golf course at Cool Creek.  It was one of the first golf courses I ever played.  My golf game is terrible, but I will always remember the one time I had a great tee shot that landed 5 feet from the pin on their par 3 # 2.

Enough about my horrible golf game and the one shot out of a thousand that I choose to remember.  When I saw that map I also saw a little link under it that said, “Report a Problem.”  So I did. 

The newest member to benefit from the work of the Affinigent team is the York County Rail Trail Authority (YCRTA).   The YCRTA had a working website, but it was in need of some updates and functionality.  After receiving a generous donation from Affinigent, Inc., YCRTA now has a fantastic new website with awesome new features for its Rail Trail community.  Some of the new features on the site include "Trail Tails", which is a new blog feature that allows anyone to share their experiences right on the website!  There is also information about current and open projects that are either being completed or created.  Use the map to find a new trail or learn some new facts by taking a look at the history of the York Rail Trail. 

Visit the York County Rail Trail Authority online at http://www.yorkcountytrails.org/ 

The YCRTA also has a Facebook page!  Become a fan of the York County Rail Trail Authority right now and follow all the news and event updates.