Our definition of Internet Marketing includes all of the strategies and tactics available to drive traffic to a website. The most prominent of these include

• Search Engine Optimizaton
• Pay Per Click advertising
• Link Building
• Email Campaigns and other 'Push" tactics

Driving traffic is really just the first step, though.  Traffic is not very valuable unless that traffic turns into results.  Our approach to Internet Marketing strives to generate website traffic that achieves business results.  Achieving results generally requires a rigorous program of testing, measuring and monitoring to confirm results. 'Conversion' is the term we use to describe the process of making certain that web traffic results in real business success.