We often recommend the use of a landing page as part of any web marketing campaign designed to get leads or other contacts.  The basic idea of a landing page is to have a page on your website that is customized to get a response to a specific offer or product.

Affinigent recently launced a small campaign promoting our implementation of Microsoft Dynamics CRM (Customer Relationship Management) application.  We have a mail and print campaign that promotes the link to www.Affinigent.com/CRM. That page specifically presents the benefits of Microsoft Dynamics CRM with a video and links to some valuable PDF files.