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Pay per Click in a down economy
Posted By: Don Bishop on 03/29/2009 - COMMENTS: 0

A question came up after our Internet Marketing Overview webinar. The question was essentially, “What impact has the current economic downturn had on Pay per Click advertising?” We have not really looked into the big picture trends but what we see is some real opportunity for our clients. Generally it looks like our campaigns are getting better positioning for the same budget. Our response to that has been to get more aggressive whereever we can. We are gradually expanding budgets while monitoring conversions to make certain that increased spending equates to increased returns and not just more traffic. So far the results have been very promising. Stay tuned!


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